Search your data and see each variable’s coefficient and t-value before you add it. The preview shows what adding it would do to every variable already in the model. Log the KPI or any variable, and build transforms: splits, aggregates, dummies, lags, leads and moving averages.
Curves searches adstock and diminishing-returns shapes and ranks them by t-value. Actual vs model and the decomposition update live as you build.
The Model Review checks every fit and says which sections need review. Behind it: the weeks the model misses, how ROI moves when adstock and shape change, and which channels return implausibly per pound.
Optimise your budget within the limits you set, or move spend by hand on the same curves you built and tested. Each move shows its reasoning and how sure the model is.
Spend data, models, exports and optimiser runs stay on your computer. Two things go online: the licence check, which sends your email and a device identifier, plus your computer’s name when you sign in; and the update check, which only downloads the latest version number and carries nothing about you or your models. Like any web request, both reveal your IP address.
The Model Review checks every fit and says which sections need review. Behind it: the weeks the model misses, how ROI moves when adstock and shape change, and which channels return implausibly per pound.
The Model Review checks every fit and says which sections need review. Behind it: the weeks the model misses, how ROI moves when adstock and shape change, and which channels return implausibly per pound.
The Model Review checks every fit and says which sections need review. Behind it: the weeks the model misses, how ROI moves when adstock and shape change, and which channels return implausibly per pound.
The Model Review checks every fit and says which sections need review. Behind it: the weeks the model misses, how ROI moves when adstock and shape change, and which channels return implausibly per pound.
The Model Review checks every fit and says which sections need review. Behind it: the weeks the model misses, how ROI moves when adstock and shape change, and which channels return implausibly per pound.
Spend data, models, exports and optimiser runs stay on your computer. Two things go online: the licence check, which sends your email and a device identifier, plus your computer’s name when you sign in; and the update check, which only downloads the latest version number and carries nothing about you or your models. Like any web request, both reveal your IP address.
After you sign in, it runs without a connection and checks your licence the next time you are online.
Either way nothing is deleted; your models stay on your machine.
Open Manage subscription and sign in with your email, or email support@philometrix.com. You keep access until the end of the period you have paid for. We don’t refund part-used periods. Cancel during the free trial and you are not charged.
The app needs an active subscription or trial to open. Your model files and everything you exported, such as Excel workbooks and PowerPoint decks, stay on your computer. Subscribe again and your models open as before.
If a computer hasn’t checked its licence for 15 days, its seat is freed when you sign in on another. To move a seat sooner, email support.
Macs need an M1 or newer chip and macOS 12 or later.
We reply within two working days.
